RESTART THE FUTURE WITH DIGITAL
Today more than ever digital technologies are profoundly revolutionizing the way we do business. In the last few weeks of a stop due to the Covid-19 pandemic that has hit the whole world, digital must be our ally, not only for businesses but also for shops. So let’s take advantage of this period to our advantage, to understand how to create a value relationship with the consumer, even if we are distant from him. The digital challenge represents an opportunity that should not be underestimated because it allows us to generate value for customers and compete more effectively in the new context. First of all, it is important to recognize that the data on our customers that we have are fundamental to understand their needs and what they are looking for. Therefore we start by collecting as much information as possible, possibly opening new communication channels. Social media are indispensable for this, because they allow us to ask questions and get answers or even just to see how some of our competitors move, collect new ideas and study a start-up plan for the restart.
Secondly, we can transform our physical store (or our business in general) into an online showcase. Even if the reopening of the shops could take place shortly, having an extra showcase is an additional sales opportunity. Facebook and Instagram give us the opportunity to create web showcases and to make real sales. Through these windows, we could therefore show what we sell and create personalized “shopping experiences” based on the needs of the individual consumer. Following this line, the only difficulty could be represented by finding the images of the items you sell … don’t worry! Mirage will be happy to support you by providing you with images and features of our products.
Finally, you could get even closer to your audience with email marketing programs. This way you can create and distribute email communications and keep track of openings. For example, you could create a digital book of what you sell and invite readers to take a tour of your online storefront. Don’t have enough emails to send your communications to ?! Always use social media to collect new addresses. You will be amazed by the possibilities offered by digital.
Not long ago it was feared that e-commerce would replace stores, but the landscape that is emerging is quite different. Many stores are using technology to enrich the customer experience and to gain greater visibility, both online and locally.
We know that the strength of the shop is the human relationship with people, but with the changing situation and the habits of people who change, having an additional sales channel is an indisputable competitive advantage.