{"id":6881,"date":"2025-06-12T10:04:22","date_gmt":"2025-06-12T08:04:22","guid":{"rendered":"https:\/\/www.miragesrl.com?page_id=6881"},"modified":"2026-01-28T13:29:05","modified_gmt":"2026-01-28T12:29:05","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.miragesrl.com\/en\/about-us\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"

[vc_row equal_height=”yes” content_placement=”middle” bg_type=”image” parallax_style=”vcpb-animated” bg_image_new=”id^6507|url^https:\/\/www.miragesrl.comwp-content\/uploads\/2025\/10\/BANNER-PRINCIPALE.jpg|caption^null|alt^null|title^BANNER PRINCIPALE|description^null” animation_direction=”bottom-animation” bg_override=”ex-full” enable_overlay=”enable_overlay_value” overlay_color=”rgba(0,0,0,0.55)” el_class=”parallax-mousemove-scene min-height-mobile”][vc_column]

<\/div>[vc_row_inner splitting_chars=”yes”][vc_column_inner][vc_custom_heading text=”CREATIONS” font_container=”tag:h1|font_size:120px|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeRotateIn” css=”” image=”309″][vc_custom_heading text=”SINCE 1970″ font_container=”tag:h1|font_size:120px|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeRotateIn” css=”” image=”140″][\/vc_column_inner][\/vc_row_inner]
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<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”none” bg_type=”bg_color” bg_override=”ex-full” ult_hide_row=”ult_hide_row_value” ult_hide_row_mobile=”mobile” ult_hide_row_mobile_large=”xl_mobile” el_class=”strong_design” bg_color_value=”#ffffff”][vc_column width=”1\/2″]
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[vc_custom_heading text=”Between Passion and Innovation” use_theme_fonts=”yes” css_animation=”none” css=””]
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\n\t\t\t\t\t\tI Love<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\tFounded in 1988 from the passion of Roberto Roda, Mirage has grown by combining tradition, innovation, and creativity. A family-run business that, over the years, has given life to distinct brands and original collections, bringing the excellence of Italian accessories to the world.<\/span>\n\t\t\t\t\t<\/span><\/h3> <\/div><\/div><\/div><\/div>
<\/div><\/div><\/div>\t\t<\/div><\/div>[\/vc_column][vc_column css_animation=”fadeInUp” width=”1\/2″]
<\/div>[vc_single_image image=”6879″ img_size=”full” css_animation=”scaleOutIn” css=””]
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[vc_row_inner splitting_chars=”yes”][vc_column_inner][vc_custom_heading text=”1970″ font_container=”tag:h2|font_size:80px|text_align:left|color:__USE_THEME_MAIN_COLOR__” use_theme_fonts=”yes” css=”” el_class=”text-outline-4 opacity-008″][vc_custom_heading text=”It was the early 1970s” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css_animation=”charsAnimInLong-1″ css=””][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”15px”][vc_row_inner splitting_lines=”yes”][vc_column_inner el_class=”wide-2col”][vc_custom_heading text=”It was the early 1970s when a young Roberto Roda began to realize that accessories were not only his work, but also his true passion. Just a few years later, in 1988, he founded the Mirage Group, a company specialized in fashion and sports accessories. A pioneer in product importation, he quickly expanded the company\u2019s distribution network throughout the entire country, making it one of the leading players in the sector. Mirage products tell a story of research, innovation, and tradition.” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css_animation=”linesAnimIn” css=””][\/vc_column_inner][\/vc_row_inner]\t\t<\/div><\/div>
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[vc_row_inner splitting_chars=”yes”][vc_column_inner][vc_custom_heading text=”2000″ font_container=”tag:h2|font_size:80px|text_align:left|color:__USE_THEME_MAIN_COLOR__” use_theme_fonts=”yes” css=”” el_class=”text-outline-4 opacity-008″][vc_custom_heading text=”International Expansion” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css_animation=”charsAnimInLong-1″ css=””][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”15px”][vc_row_inner splitting_lines=”yes”][vc_column_inner el_class=”wide-2col”][vc_custom_heading text=”The creativity of our style department, constantly searching for new trends and attentive to market demands, gives life to original, high-quality collections. In 2000, Paola and Fabio Roda, the founder\u2019s children, took over the company and launched an international expansion plan that would lead the group to grow beyond Italy.
\nThe goal of our founder was to meet the needs of different market segments, which is why four distinct brands were created over the years: Mess, Hat You, Jail Jam, and Granadilla.
\nMirage tells a story of strong family experience\u2014one we are still eager to share, cherishing the knowledge of the past while looking toward the innovation of the future.” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css_animation=”linesAnimIn” css=””][\/vc_column_inner][\/vc_row_inner]\t\t<\/div><\/div>[\/vc_column][\/vc_row][vc_row css_animation=”none” bg_type=”bg_color” bg_override=”ex-full” ult_hide_row=”ult_hide_row_value” ult_hide_row_large_screen=”large_screen” ult_hide_row_desktop=”desktop” ult_hide_row_tablet=”tablet” ult_hide_row_tablet_small=”xs_tablet” el_class=”strong_design” bg_color_value=”#ffffff” el_id=”only-for-mobile”][vc_column]
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[vc_custom_heading text=”Between Passion and Innovation” use_theme_fonts=”yes” css_animation=”none” css=””]
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\n\t\t\t\t\t\tI Love<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\tFounded in 1988 from the passion of Roberto Roda, Mirage has grown by combining tradition, innovation, and creativity. A family-run business that, over the years, has given life to distinct brands and original collections, bringing the excellence of Italian accessories to the world.<\/span>\n\t\t\t\t\t<\/span><\/h3> <\/div><\/div><\/div>\t\t<\/div><\/div>
<\/div>[vc_single_image image=”6880″ img_size=”full” css_animation=”scaleOutIn” css=””]
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[vc_row_inner splitting_chars=”yes”][vc_column_inner][vc_custom_heading text=”1970″ font_container=”tag:h2|font_size:80px|text_align:left|color:__USE_THEME_MAIN_COLOR__” use_theme_fonts=”yes” css=”” el_class=”text-outline-4 opacity-008″][vc_custom_heading text=”It was the early 1970s” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css_animation=”charsAnimInLong-1″ css=””][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”15px”][vc_row_inner splitting_lines=”yes”][vc_column_inner el_class=”wide-2col”][vc_custom_heading text=”It was the early 1970s when a young Roberto Roda began to realize that accessories were not only his work, but also his true passion. Just a few years later, in 1988, he founded the Mirage Group, a company specialized in fashion and sports accessories. A pioneer in product importation, he quickly expanded the company\u2019s distribution network throughout the entire country, making it one of the leading players in the sector. Mirage products tell a story of research, innovation, and tradition.” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css_animation=”linesAnimIn” css=””][\/vc_column_inner][\/vc_row_inner]\t\t<\/div><\/div>
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[vc_row_inner splitting_chars=”yes”][vc_column_inner][vc_custom_heading text=”2000″ font_container=”tag:h2|font_size:80px|text_align:left|color:__USE_THEME_MAIN_COLOR__” use_theme_fonts=”yes” css=”” el_class=”text-outline-4 opacity-008″][vc_custom_heading text=”International Expansion” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css_animation=”charsAnimInLong-1″ css=””][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”15px”][vc_row_inner splitting_lines=”yes”][vc_column_inner el_class=”wide-2col”][vc_custom_heading text=”The creativity of our style department, constantly searching for new trends and attentive to market demands, gives life to original, high-quality collections. In 2000, Paola and Fabio Roda, the founder\u2019s children, took over the company and launched an international expansion plan that would lead the group to grow beyond Italy.
\nThe goal of our founder was to meet the needs of different market segments, which is why four distinct brands were created over the years: Mess, Hat You, Jail Jam, and Granadilla.
\nMirage tells a story of strong family experience\u2014one we are still eager to share, cherishing the knowledge of the past while looking toward the innovation of the future.” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css_animation=”linesAnimIn” css=””][\/vc_column_inner][\/vc_row_inner]\t\t<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]
<\/div>[\/vc_column][\/vc_row][vc_row bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^9578|url^https:\/\/www.miragesrl.com\/wp-content\/uploads\/2026\/01\/tradizione-che-ispira-2.jpg|caption^null|alt^null|title^tradizione che ispira|description^null” bg_image_repeat=”no-repeat” bg_override=”ex-full” enable_overlay=”enable_overlay_value” overlay_color=”rgba(0,0,0,0.71)” css=”.vc_custom_1769603345207{margin-bottom: -1px !important;}”][vc_column css_animation=”fadeInUpShort”]
<\/div>[vc_row_inner splitting_chars=”yes” el_class=”wide-ipad”][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”10\/12″][vc_custom_heading text=”The value of the past. The strength of experience.” font_container=”tag:h2|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”charsAnimInLong-1″ css=”” text_animated_border=”Future.”][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][\/vc_row_inner]
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[vc_single_image image=”5848″ img_size=”large” style=”vc_box_rounded” css_animation=”clipRightIn” css=”” el_class=”circle”]\t\t<\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner]
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[vc_custom_heading text=”1988″ font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css_animation=”clipRightIn” css=””][vc_empty_space height=”10px”][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”50″ css_animation=”clipRightIn” css=”” accent_color=”#000000″][vc_empty_space height=”30px”][vc_column_text css=””]Roberto Roda founds Mirage.[\/vc_column_text]
<\/div>[vc_custom_heading text=”2000″ font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css_animation=”clipRightIn” css=””][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”50″ css_animation=”clipRightIn” css=”” accent_color=”#000000″][vc_empty_space height=”30px”][vc_column_text css=””]His children, Paola and Fabio, take over the company.[\/vc_column_text]
<\/div>[vc_custom_heading text=”2003″ font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css_animation=”clipRightIn” css=””][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”50″ css_animation=”clipRightIn” css=”” accent_color=”#000000″][vc_empty_space height=”30px”][vc_column_text css=””]Mirage launches its international expansion program.[\/vc_column_text]
<\/div>[vc_custom_heading text=”2005″ font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css_animation=”clipRightIn” css=””][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”50″ css_animation=”clipRightIn” css=”” accent_color=”#000000″][vc_empty_space height=”30px”][vc_column_text css=””]Restyling of the showrooms and offices.[\/vc_column_text]
<\/div>[vc_custom_heading text=”2007″ font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css_animation=”clipRightIn” css=””][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”50″ css_animation=”clipRightIn” css=”” accent_color=”#000000″][vc_empty_space height=”30px”][vc_column_text css=””]Registration of the MESS trademark.[\/vc_column_text]
<\/div>[vc_custom_heading text=”2009″ font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css_animation=”clipRightIn” css=””][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”50″ css_animation=”clipRightIn” css=”” accent_color=”#000000″][vc_empty_space height=”30px”][vc_column_text css=””]Registration of the HAT YOU trademark.[\/vc_column_text]
<\/div>[vc_custom_heading text=”2011″ font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css_animation=”clipRightIn” css=””][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”50″ css_animation=”clipRightIn” css=”” accent_color=”#000000″][vc_empty_space height=”30px”][vc_column_text css=””]Installation of photovoltaic panels on Mirage\u2019s rooftop.[\/vc_column_text]\t\t<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=”push-up” width=”1\/2″]
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[vc_custom_heading text=”2012″ font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css_animation=”clipRightIn” css=””][vc_empty_space height=”10px”][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”50″ css_animation=”clipRightIn” css=”” accent_color=”#000000″][vc_empty_space height=”30px”][vc_column_text css=””]Registration of the JAIL JAM trademark.[\/vc_column_text]
<\/div>[vc_custom_heading text=”2013″ font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css_animation=”clipRightIn” css=””][vc_empty_space height=”10px”][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”50″ css_animation=”clipRightIn” css=”” accent_color=”#000000″][vc_empty_space height=”30px”][vc_column_text css=””]First international industry trade fair: ISPO.[\/vc_column_text]
<\/div>[vc_custom_heading text=”2014″ font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css_animation=”clipRightIn” css=””][vc_empty_space height=”10px”][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”50″ css_animation=”clipRightIn” css=”” accent_color=”#000000″][vc_empty_space height=”30px”][vc_column_text css=””]Restyling of the winter sample room.[\/vc_column_text]
<\/div>[vc_custom_heading text=”2016″ font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css_animation=”clipRightIn” css=””][vc_empty_space height=”10px”][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”50″ css_animation=”clipRightIn” css=”” accent_color=”#000000″][vc_empty_space height=”30px”][vc_column_text css=””]Restyling of the summer sample room.[\/vc_column_text]\t\t<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]
<\/div>[\/vc_column][\/vc_row][vc_row bg_type=”image” parallax_style=”vcpb-vz-jquery” bg_image_new=”id^6505|url^https:\/\/www.miragesrl.comwp-content\/uploads\/2025\/10\/BANNER-SOTTO.jpg|caption^null|alt^null|title^BANNER SOTTO|description^null” disable_on_mobile_img_parallax=”disable_on_mobile_img_parallax_value” enable_overlay=”enable_overlay_value” overlay_color=”rgba(0,0,0,0.71)” css=”.vc_custom_1762984410194{margin-bottom: -1px !important;}”][vc_column css_animation=”fadeIn” width=”1\/6″][\/vc_column][vc_column css_animation=”fadeInUpShort” width=”2\/3″]
<\/div>[vc_row_inner splitting_chars=”yes” el_class=”wide-ipad”][vc_column_inner][vc_custom_heading text=”Become a Retailer” font_container=”tag:h2|text_align:center|color:%23ffffff|line_height:1em” use_theme_fonts=”yes” css_animation=”charsAnimInLong-1″ css=””][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”15px”][vc_row_inner splitting_chars=”yes”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_custom_heading text=”Do you want to become a Mirage brands retailer?” font_container=”tag:p|text_align:center|color:%23dddddd” use_theme_fonts=”yes” css=””][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”40px”]