We are the Mirage group, a reference point for fashion accessories in Italy and across most of Europe. Our four brands enable us to cater to various market segments, allowing us to fulfill the diverse needs and preferences of our customers. All products are designed, developed and tested in Italy by a team of experienced designers who embrace industry innovations.
OUR BRANDS
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OUR BRANDS
ABOUT US
For over three decades, we have been dedicated to designing and distributing fashion and sports accessories. We are located at Centergross, one of the most important commercial centers in northern Italy. We have reserved 5,000 square meters for our headquarters and showrooms. Our team is responsible for the design and management of four different brands: Mess, Hat You, Jail Jam, and Granadilla. We embrace innovation and look towards the future while respecting the environment. In 2011, we installed solar panels on our headquarters, enabling us to use clean energy and contribute it back to the grid. Our commitment also extends to our collections, as our designers increasingly choose recycled yarns that require less energy and water compared to the production of yarns from virgin fibers. Mirage is like a big family, and our customers are a part of it. We always pay special attention to them, and our relationships are sincere, lasting, and reliable.
VALUES
Curiosity
We look, we travel, we discover; we always take the time to research styles and trends.
This is what fuels our creativity and enables us to design fashionable products that stay in tune with the latest trends.
Innovation and Tradition
Tradition is our foundation, innovation is our strength.
With this powerful combination, we engage in a dialogue that bridges the past, present, and future. It enables us to continually renew our offerings and internal processes, ensuring greater efficiency and competitiveness.
Environmental Sustainability
Our inherent inclination towards innovation has directed our focus towards environmental sustainability.
We strive to minimize our environmental impact as we believe that protecting the Earth and providing a remarkable customer experience go hand in hand. Through initiatives such as utilizing solar panels for clean energy, implementing internal procedures to reduce waste, and sourcing eco-friendly materials for our product manufacturing, we aim to achieve this goal.
HISTORY
In the early 1970s, a young Roberto Roda discovered his genuine passion for accessories, which eventually turned into a profession. In 1988, he took a significant step forward and established the Mirage group, a company dedicated to fashion and sports accessories. As a pioneer in product importation, he rapidly expanded his distribution network nationwide, swiftly emerging as one of the industry’s leaders.
our products
Solid color elastic belt, with practical and resistant flat buckle. Perfect for outdoor activities such as skiing and snowboarding, also…
Unisex cap made of recycled yarn and Jail Jam logo applique.
Jacquard beanie with snowflakes and rhinestone applications, soft microfleece lining. Available with removable pom pom in real and faux fur.
Sporty one-shoulder bag made of RIPSTOP fabric. Side pocket for water bottle and large pocket to hold necessities for everyday…
Handbag in sherpa fleece fabric and practical handles in a contrasting colour. Size: 28X40X16CM
Elegant beret à la parisienne in teddy fabric. Available in multiple colors and combined with its mini bag.
Sports fanny pack made of RIPSTOP fabric. With 4 pockets and sporty look useful for everyday use
Bucket in teddy tartan fabric, full lining.
Bandana scarf with paisley print 55 x 55 cm
Beanie with contrasting rhinestone logo and very warm microfleece lining. Available with real fur and faux fur pompoms.
Elastic belt with contrasting two-tone pattern, closure with practical and resistant flat buckle. Perfect for outdoor activities such as skiing…
Solid color bucket in sheepskin effect fabric, full lining. Available in multiple colors.
Handbag in soft teddy fabric, with tone-on-tone handle and decorated with a refined chain shoulder strap. Perfect with Basque in…
Pretty wool cap and double colored pom pom. For Kids aged 3 to 6 years.
Glam headband in jacquard pattern and rhinestone application, lined internally with warm and soft microfleece.
