We are the Mirage group, a reference point for fashion accessories in Italy and across most of Europe. Our four brands enable us to cater to various market segments, allowing us to fulfill the diverse needs and preferences of our customers. All products are designed, developed and tested in Italy by a team of experienced designers who embrace industry innovations.

OUR BRANDS

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Hat You
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Jail Jam
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Mess
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Granadilla

OUR BRANDS

ABOUT US

For over three decades, we have been dedicated to designing and distributing fashion and sports accessories. We are located at Centergross, one of the most important commercial centers in northern Italy. We have reserved 5,000 square meters for our headquarters and showrooms. Our team is responsible for the design and management of four different brands: Mess, Hat You, Jail Jam, and Granadilla. We embrace innovation and look towards the future while respecting the environment. In 2011, we installed solar panels on our headquarters, enabling us to use clean energy and contribute it back to the grid. Our commitment also extends to our collections, as our designers increasingly choose recycled yarns that require less energy and water compared to the production of yarns from virgin fibers. Mirage is like a big family, and our customers are a part of it. We always pay special attention to them, and our relationships are sincere, lasting, and reliable.

VALUES

Curiosity

We look, we travel, we discover; we always take the time to research styles and trends.

This is what fuels our creativity and enables us to design fashionable products that stay in tune with the latest trends.

Innovation and Tradition

Tradition is our foundation, innovation is our strength.

With this powerful combination, we engage in a dialogue that bridges the past, present, and future. It enables us to continually renew our offerings and internal processes, ensuring greater efficiency and competitiveness.

Environmental Sustainability

Our inherent inclination towards innovation has directed our focus towards environmental sustainability.

We strive to minimize our environmental impact as we believe that protecting the Earth and providing a remarkable customer experience go hand in hand. Through initiatives such as utilizing solar panels for clean energy, implementing internal procedures to reduce waste, and sourcing eco-friendly materials for our product manufacturing, we aim to achieve this goal.

HISTORY

In the early 1970s, a young Roberto Roda discovered his genuine passion for accessories, which eventually turned into a profession. In 1988, he took a significant step forward and established the Mirage group, a company dedicated to fashion and sports accessories. As a pioneer in product importation, he rapidly expanded his distribution network nationwide, swiftly emerging as one of the industry’s leaders.

our products

BR0439

Sports fanny pack made of RIPSTOP fabric. With 4 pockets and sporty look useful for everyday use

JA2150 – ALP BELT

Solid color elastic belt, with practical and resistant flat buckle. Perfect for outdoor activities such as skiing and snowboarding, also…

BRU0082

Handbag in sherpa fleece fabric and practical handles in a contrasting colour. Size: 28X40X16CM

CP4090

Elegant beret à la parisienne in teddy fabric. Available in multiple colors and combined with its mini bag.

JG5201

Ribbed band with bright tone-on-tone rhinestones, soft microfleece lining. Available in multiple color variations.

BRU0073

Handbag in soft teddy fabric, with tone-on-tone handle and decorated with a refined chain shoulder strap. Perfect with Basque in…

JA4587

Very soft multicolor checkered maxi scarf with bangs and logo applique. Size: 35 x 250 cm

CP3949

Fleece cap with multicolored printed pattern and embroidery. For Kids aged 3 to 6 years.

CF0356
CP4097 2
BRU0086
BRU0065
BRU0084
BRU0073
BRU0074
SI2794
CP4032
GL1487
NCL00796
NCL00517
NCL00055
NCL00316
NCL00487
COPERTINA
NCL01647
NCL00762
NCL01202
NCL00587
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