We are the Mirage group, a reference point for fashion accessories in Italy and across most of Europe. Our four brands enable us to cater to various market segments, allowing us to fulfill the diverse needs and preferences of our customers. All products are designed, developed and tested in Italy by a team of experienced designers who embrace industry innovations.
- All Post
For over three decades, we have been dedicated to designing and distributing fashion and sports accessories. We are located at Centergross, one of the most important commercial centers in northern Italy. We have reserved 5,000 square meters for our headquarters and showrooms. Our team is responsible for the design and management of four different brands: Mess, Hat You, Jail Jam, and Granadilla. We embrace innovation and look towards the future while respecting the environment. In 2011, we installed solar panels on our headquarters, enabling us to use clean energy and contribute it back to the grid. Our commitment also extends to our collections, as our designers increasingly choose recycled yarns that require less energy and water compared to the production of yarns from virgin fibers. Mirage is like a big family, and our customers are a part of it. We always pay special attention to them, and our relationships are sincere, lasting, and reliable.
We look, we travel, we discover; we always take the time to research styles and trends.
This is what fuels our creativity and enables us to design fashionable products that stay in tune with the latest trends.
Innovation and Tradition
Tradition is our foundation, innovation is our strength.
With this powerful combination, we engage in a dialogue that bridges the past, present, and future. It enables us to continually renew our offerings and internal processes, ensuring greater efficiency and competitiveness.
Our inherent inclination towards innovation has directed our focus towards environmental sustainability.
We strive to minimize our environmental impact as we believe that protecting the Earth and providing a remarkable customer experience go hand in hand. Through initiatives such as utilizing solar panels for clean energy, implementing internal procedures to reduce waste, and sourcing eco-friendly materials for our product manufacturing, we aim to achieve this goal.
In the early 1970s, a young Roberto Roda discovered his genuine passion for accessories, which eventually turned into a profession. In 1988, he took a significant step forward and established the Mirage group, a company dedicated to fashion and sports accessories. As a pioneer in product importation, he rapidly expanded his distribution network nationwide, swiftly emerging as one of the industry’s leaders.