ABOUT US

Mirage was founded in 1988 as a brand specialized in fashion and sportswear accessories that, in a few years, expanded its distribution network throughout the national territory and became one of the industry leaders. Mirage products tell a story of research, innovation and tradition.

The style department’s creativity, that keeps a close eye both on new trends and fashion market demands, gives life to original and high-quality collections.

In our showrooms you can find a wide range of fashion, summer and winter, lifestyle and outdoor accessories for women, men, teenagers and children, dedicated to any need.

Our products follow the current trends, while never forgetting functionality, practicality and style. Thanks to the results obtained in the past, the brand has launched an internationalization process, which now includes more than 14 distributors, that spread the brand beyond national borders.

Complete your outfit featuring stylish details, as fashion, casual and sport accessories which stand out your personality

OUR BRANDS

hatyou
Jailjam
granadilla fashion

THE COMPANY'S HISTORY

Roberto Roda founds Mirage srl
1988
The daughter Paola takes over the management of the company
2000
Mirage starts an international expansion program
2003
Show room and offices restyling
2005
Registration of the MESS trademark
2007
Registration of the HAT YOU trademark
2009
Installation of solar panels on Mirage roof
2011
Registration of the JAIL JAM trademark
2012
First international exhibition: ISPO
2013
Winter sample room restyling
2014
Summer sample room restyling
2016
Registration of the GRANADILLA trademark
2017
Mirage launches its environmental sustainability plan: research for ecologic fabrics and development of one eco-friendly packaging
2018
Mirage expands its presence online
2019

Would you like to become a reseller of the MIRAGE brands?