We are the Mirage group, a reference point for fashion accessories in Italy and across most of Europe. Our four brands enable us to cater to various market segments, allowing us to fulfill the diverse needs and preferences of our customers. All products are designed, developed and tested in Italy by a team of experienced designers who embrace industry innovations.
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ABOUT US
For over three decades, we have been dedicated to designing and distributing fashion and sports accessories. We are located at Centergross, one of the most important commercial centers in northern Italy. We have reserved 5,000 square meters for our headquarters and showrooms. Our team is responsible for the design and management of four different brands: Mess, Hat You, Jail Jam, and Granadilla. We embrace innovation and look towards the future while respecting the environment. In 2011, we installed solar panels on our headquarters, enabling us to use clean energy and contribute it back to the grid. Our commitment also extends to our collections, as our designers increasingly choose recycled yarns that require less energy and water compared to the production of yarns from virgin fibers. Mirage is like a big family, and our customers are a part of it. We always pay special attention to them, and our relationships are sincere, lasting, and reliable.
VALUES
Curiosity
We look, we travel, we discover; we always take the time to research styles and trends.
This is what fuels our creativity and enables us to design fashionable products that stay in tune with the latest trends.
Innovation and Tradition
Tradition is our foundation, innovation is our strength.
With this powerful combination, we engage in a dialogue that bridges the past, present, and future. It enables us to continually renew our offerings and internal processes, ensuring greater efficiency and competitiveness.
Environmental Sustainability
Our inherent inclination towards innovation has directed our focus towards environmental sustainability.
We strive to minimize our environmental impact as we believe that protecting the Earth and providing a remarkable customer experience go hand in hand. Through initiatives such as utilizing solar panels for clean energy, implementing internal procedures to reduce waste, and sourcing eco-friendly materials for our product manufacturing, we aim to achieve this goal.
HISTORY
In the early 1970s, a young Roberto Roda discovered his genuine passion for accessories, which eventually turned into a profession. In 1988, he took a significant step forward and established the Mirage group, a company dedicated to fashion and sports accessories. As a pioneer in product importation, he rapidly expanded his distribution network nationwide, swiftly emerging as one of the industry’s leaders.
our products

Sporty one-shoulder bag made of RIPSTOP fabric. Side pocket for water bottle and large pocket to hold necessities for everyday...

Solid-coloured mini pochette bag with inner lining, zip closure and practical handle. Available in various shades and larger formats. Measures:...

Coppola hat in patchwork tartan, foldable and pocket. 100% Made in Italy.

Cowboy-style hat made of woven paper straw with raised brim and zebra grosgrain. Perfectly matched with its shopper bag, it...

Backpack bag with inner lining, zip closure and outside pocket. Matching men’s shoulder strap and fanny pack available, also in...

Crochet cloche hat made of woven paper straw, also available in brown and a matching shopping bag

Ribbed band with bright tone-on-tone rhinestones, soft microfleece lining. Available in multiple color variations.

Practical, waterproof picnic sheet, perfect for an outdoor outing. Available in several colours. Measures: 130X150 CM

Basket bag, made of rope, with removable shoulder strap and inner pocket that can be used in several combinations. Matching...

Backpack with inner lining, practical handles, outside pockets, foldable top edge and double closure: zip and buckle. It is also...

Pretty wool cap and double colored pom pom. For Kids aged 3 to 6 years.

Woven paper straw shopper bag with inner lining, zebra-striped handle and zip closure. Matching cap and another colour variant available....

Handbag in soft teddy fabric, with tone-on-tone handle and decorated with a refined chain shoulder strap. Perfect with Basque in...

Woven paper beach bag with inner lining and button closure. The handles, shoulder strap and cotton trim are available in...

Multicolor striped scarf, made of wool blend yarn. Matching hat available. Size: 22 x 180cm

Sporty one-shoulder bag made of RIPSTOP fabric. Side pocket for water bottle and large pocket to hold necessities for everyday...

Solid-coloured mini pochette bag with inner lining, zip closure and practical handle. Available in various shades and larger formats. Measures:...

Coppola hat in patchwork tartan, foldable and pocket. 100% Made in Italy.

Cowboy-style hat made of woven paper straw with raised brim and zebra grosgrain. Perfectly matched with its shopper bag, it...

Backpack bag with inner lining, zip closure and outside pocket. Matching men’s shoulder strap and fanny pack available, also in...

Crochet cloche hat made of woven paper straw, also available in brown and a matching shopping bag

Ribbed band with bright tone-on-tone rhinestones, soft microfleece lining. Available in multiple color variations.

Practical, waterproof picnic sheet, perfect for an outdoor outing. Available in several colours. Measures: 130X150 CM

Basket bag, made of rope, with removable shoulder strap and inner pocket that can be used in several combinations. Matching...

Backpack with inner lining, practical handles, outside pockets, foldable top edge and double closure: zip and buckle. It is also...

Pretty wool cap and double colored pom pom. For Kids aged 3 to 6 years.

Woven paper straw shopper bag with inner lining, zebra-striped handle and zip closure. Matching cap and another colour variant available....

Handbag in soft teddy fabric, with tone-on-tone handle and decorated with a refined chain shoulder strap. Perfect with Basque in...

Woven paper beach bag with inner lining and button closure. The handles, shoulder strap and cotton trim are available in...

Multicolor striped scarf, made of wool blend yarn. Matching hat available. Size: 22 x 180cm

Sporty one-shoulder bag made of RIPSTOP fabric. Side pocket for water bottle and large pocket to hold necessities for everyday...

Solid-coloured mini pochette bag with inner lining, zip closure and practical handle. Available in various shades and larger formats. Measures:...

Coppola hat in patchwork tartan, foldable and pocket. 100% Made in Italy.

Cowboy-style hat made of woven paper straw with raised brim and zebra grosgrain. Perfectly matched with its shopper bag, it...

Backpack bag with inner lining, zip closure and outside pocket. Matching men’s shoulder strap and fanny pack available, also in...
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